New series of “cannabis conversations”

Wed April 20, 2022 10:35 AM

The Next Wave airs public service ads “with a greater emphasis on youth use, impaired driving prevention, safe storage and public use”

√ Educating New Yorkers on Safety on International Cannabis Day

Governor Kathy Hochul unveiled a new series of public service ads as part of the “Cannabis Conversations” campaign, New York’s first public education initiative focused on educating New Yorkers about the law. on state cannabis. This wave of the campaign digs deeper into the dangers of impaired driving, the risks of cannabis use among young people, how to store cannabis safely in a home, and how to respectfully consume cannabis in public.

“Today’s new series of public service ads as part of the state’s ‘Cannabis Conversations’ campaign is another important step in our journey towards a safe, inclusive and equitable cannabis industry,” said said Hochul. “Part of us building the strongest cannabis industry in the nation is making sure New Yorkers have relevant facts at their fingertips, and we remind all New Yorkers as they Join the 4/20 celebrations today that it’s never safe to drive high, you shouldn’t use cannabis in a disruptive way, and cannabis can damage the growing brain in young people.”

A press release said: “April 20, or 4/20, is widely recognized around the world as an informal cannabis holiday in which cannabis is often openly consumed, historically in protest against criminalization and moreover. further in recognition of long-standing and successful efforts to end cannabis prohibition and its disproportionate enforcement. The development of these health and safety messages now reminds New Yorkers to be safe on 4/20 at a time when cannabis awareness is heightened, helping to ensure that New Yorkers are paying attention.

The “Cannabis Conversations” campaign is broadcast on TV, radio, billboards, public transport and social media.

The first public service advertisement of the public health campaign “Cannabis Conversations” was announced at an event at the City College of New York on Monday, April 4, and introduced New Yorkers to the concepts of who can consume, where to consume, and how to consume safely. The new wave announced here “doubles down on these concepts to provide more information and keep the conversation going.”

All public service commercials direct viewers and listeners to cannabis.ny.govwhere they’ll find factual, researched information to inform the conversations they have with family, friends, and the young people in their lives.

The Hochul team said, “New York’s cannabis law focuses on public health and is grounded in the principles of public safety, social justice and equitable economic development designed to help repair the damage caused by the prohibition of cannabis. As part of this public policy shift, the law requires public health education campaigns that educate New Yorkers about the new law and the impact of cannabis use on public health and safety.

Cannabis Control Board Chair Tremaine Wright said, “Before we launched our first ads this month, most New Yorkers had received no cannabis education beyond the ‘Just Say No’ stories. 1980s. We are already changing hearts and minds around this. plant, and with these new spots, we’re going deeper into how to safely consume cannabis in the Empire State.”

Executive Director of the Office of Cannabis Management, Chris Alexander, said: “As the parent of a young child, I know how important it is to store cannabis products safely and to store them. keep out of their reach. And like all New Yorkers, I want our streets to be. With the new ‘Cannabis Conversations’ ads we’ll be running across the state, I’ll be able to sleep easier knowing that New Yorkers are being told the truths and the risks. potential related to cannabis use.

Sarah Ravenhall MHA, CHES, Executive Director of the New York State Association of Health Officials, said, “The ‘Cannabis Conversations’ campaign is already educating New Yorkers about health risks and safety related to cannabis use, and it is encouraging to see the governor and the Office of Cannabis Management dig deeper into youth use and other issues Parents and guardians need tools to discuss the risks of cannabis with the young people around them, and the “cannabis conversations” are on point. I encourage New Yorkers to join the conversations and visit cannabis.ny.gov to get the facts.”

John Corlett, director of public and government affairs for AAA Northeast, said, “New York’s premier public health campaign, ‘Cannabis Conversations,’ is helping to ensure New Yorkers know the risks of driving while impaired by cannabis. Dubbing this post before April 20th when so many people are joining in the celebrations and consuming is the right thing to do and we hope New Yorkers pay attention because you feel different, your conduct is different and you risk hurting others or yourself as well as breaking the law.”

Mark JF Schroeder, Commissioner of the Department of Motor Vehicles and Chairman of the Governor’s Highway Safety Committee, said, “Driving while impaired by cannabis is not only irresponsible, it’s against the law and it’s completely avoidable. Our message to cannabis consumers is simple: choose to find a trick. Don’t drive high.


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